Case study
From legacy Elementor to headless WordPress + Next.js
- Client
- Remax Black
- Year
- 2025
- Service
- Headless WordPress
We rebuilt the site around a modular content model, leaving behind page-builder constraints and giving the team real ownership.
Custom plugins and Gutenberg blocks make it easy to add agent profiles, top producers, staff, and campaign pages with repeatable components.
Marketing can move quickly—launching a Black Friday landing and publishing updates without developer bottlenecks.
From Elementor to headless
We migrated content and structure, replacing Elementor with a clean headless setup.
Next.js handles the frontend; WordPress remains the familiar authoring tool.
- Content model redesign
- SSR/ISR where it matters
- Stable authoring with Gutenberg
Custom blocks and plugins
Purpose-built Gutenberg blocks and plugins to insert the exact elements the team needs.
No more bending generic page builders into shape.
- Reusable content blocks
- Editorial controls and guardrails
- Performance and accessibility in mind
Agents, staff, and top producers
The Teams page now reflects the real organization—agents, staff, and top producers—all with structured data and filtering.
Profiles support media, bios, and property highlights.
- Agent profiles with custom fields
- Staff directory
- Top producer highlights
Campaign pages (Black Friday)
A dedicated Black Friday page to promote properties and agent offers.
Built on the same blocks, so marketing can iterate quickly.
- Property-focused layouts
- Flexible hero and CTA sections
- Shareable previews for social
News and updates
News now ships regularly with clean templates and structured metadata.
Publishing is quick, with previews and guardrails to keep quality high.
- Better article UX
- SEO-friendly structure
- Editor-first workflow
Ongoing partnership
We’ve been working together since 2023, maintaining and evolving the platform.
Fast iterations and clear communication keep momentum steady.
- Continuous improvements
- Content support
- Performance reviews
“A platform we can actually grow with—fast to update and built around how we work.”
- Collaboration
- Partner since 2023
- Frontend
- Next.js + Tailwind
- CMS
- Headless WP + Gutenberg
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