Case study
Transforming print catalogs into conversational commerce
- Client
- Tenondete
- Year
- 2025
- Service
- E-commerce
Tenondete, a leading Paraguayan company with over 30 years in graphic arts and printing, faced a complex challenge: how to bring its vast inventory of custom merchandising and print products online without burdening the team with a complex eCommerce backend.
The solution centered on the creation of Kata, LeadWise's in-house conversational commerce system. By connecting a Google Sheets-managed catalog with WhatsApp checkout, we created a clear path to purchase for their B2B and retail clients.
Creating Kata for spreadsheet-led commerce
We built Kata so Tenondete could manage products from Google Sheets and publish them into a navigable catalog.
This eliminated the need for complex data migration and training on a new inventory system.
- Real-time synchronized inventory and pricing
- Familiar spreadsheet interface for the Tenondete team
- Frictionless checkout process driving users directly to WhatsApp sales
Empowering the sales team
The new platform allows the commercial team to focus on closing deals rather than managing catalogs.
By centralizing the products into a fast, localized experience, Tenondete modernized its 30-year legacy.
- Instant catalog publishing directly from Kata
- No heavy eCommerce maintenance required
- High-quality imagery managed securely from a simple repository
“A robust transformation that modernized our sales without losing our personalized touch.”
- Order Processing
- Fully Automated
- Platform Management
- Zero Learning Curve
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