Case study
Transforming print catalogs into conversational commerce
- Client
- Tenondete
- Year
- 2024
- Service
- E-commerce
Tenondete, a leading Paraguayan company with over 30 years in graphic arts and printing, faced a complex challenge: how to bring its vast inventory of custom merchandising and print products online without burdening the team with a complex eCommerce backend.
The solution involved Kata, an innovative conversational checkout platform. By bridging WhatsApp commerce with standard Google Sheets, we created a frictionless path to purchase for their B2B and retail clients.
Selling directly from spreadsheets
We connected their existing Google Sheets directly into a navigatable catalog.
This eliminated the need for complex data migration and training on a new inventory system.
- Real-time synchronized inventory and pricing
- Familiar spreadsheet interface for the Tenondete team
- Frictionless checkout process driving users directly to WhatsApp sales
Empowering the sales team
The new platform allows the commercial team to focus on closing deals rather than managing catalogs.
By centralizing the products into a fast, localized experience, Tenondete modernized its 30-year legacy.
- Instant catalog publishing directly from Kata
- No heavy eCommerce maintenance required
- High-quality imagery managed securely from a simple repository
“A robust transformation that modernized our sales without losing our personalized touch.”
- Order Processing
- Fully Automated
- Platform Management
- Zero Learning Curve
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