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Legal - Privacy Policy

How LeadWise and PL E.A.S. collect, use, and protect information when you use our websites, forms, software, and SaaS products.

Last updated: 2026-06-17

Controller and scope

LeadWise is a brand owned by PL E.A.S., RUC 80152317-6, based in Luque, Paraguay. This policy applies to public websites operated by LeadWise, our contact and quote forms, and our software or SaaS products, including Kata, KOD, and Kaiju when they are provided by us.

Some services may also be governed by a signed proposal, quote, statement of work, order form, or separate contract. If there is a conflict, the signed commercial agreement applies to the contracted service unless mandatory law requires otherwise.

Legal business information

  • Legal name: PL E.A.S.
  • Tax ID (RUC): 80152317-6
  • Location: Luque, Paraguay

Information we collect

  • Contact details you submit, such as name, email, company, phone number, project details, budget range, and messages.
  • Commercial and account information needed to provide software access, support, billing, invoicing, and customer success.
  • Technical information such as browser, device, approximate location, referrer, pages visited, session events, and performance data.
  • Payment status and transaction references from payment providers. We do not intentionally store full card numbers or card security codes on our website.

Analytics and tracking tools

We use analytics tools to understand traffic, improve the site, measure campaigns, detect technical issues, and improve product experience.

  • Google Analytics may collect page views, events, device and browser information, approximate location, traffic source, and similar usage data.
  • Umami Analytics may collect privacy-conscious website usage data such as pages visited, referrers, device type, browser, and approximate location.
  • Microsoft Clarity may collect heatmaps, session replay, clicks, scroll behavior, page interactions, device information, and diagnostic data. We use this to understand usability, not to collect sensitive content intentionally.

How we use information

  • To respond to inquiries, prepare proposals, deliver contracted work, and provide support.
  • To operate and improve our websites, products, internal systems, reporting, security, and customer workflows.
  • To process payments, subscriptions, invoices, refunds when applicable, and administrative records.
  • To comply with legal, accounting, tax, security, and dispute-resolution obligations.

Sharing and processors

We may share information with service providers that help us operate the business, including hosting, analytics, email, automation, payment, accounting, support, and productivity tools. These providers process information according to their own infrastructure and terms.

We may also disclose information when required by law, to enforce our agreements, to protect our rights, or with your authorization.

Retention and rights

We keep information for as long as needed for the purpose collected, for active customer relationships, or as required for accounting, legal, operational, and security reasons.

You may contact us to request access, correction, deletion, or limitation of personal information where applicable. Some information may need to be retained for legal, tax, contract, security, or dispute purposes.

Contact

For privacy questions, contact [email protected]. This policy is general information and does not replace any signed agreement or mandatory legal requirement.